The FA’s Respect programme was launched in the 2008-09 season following a build-up of behavioural problems in the National Game. The FA’s ‘We Only Do Positive’ campaign speaks to coaches and parents within mini-soccer and youth football following a strategic review to The FA Respect programme that focuses on this important area of the national game.

In 2017-18 we carried out extensive research in to football from U7s–U18s. This was to understand where Respect should be positioned to have the biggest impact over a mid to longer term approach. One clear piece of insight highlighted is that 9 in 10 children play better with positive encouragement. Research also highlights the negative connotations a negative experience can have on a child.

‘We Only Do Positive’ aims to promote and educate coaches and parents on their roles in creating a fun, safe and inclusive environment for all the players, ensuring they have great experiences throughout their football journey.

You can find all our code of conducts here or by visiting or visit http://thefa.com/respect